The Backstories Behind Famous Brand Logos That You Did Not Know About
Adidas is one of the world’s most recognized sports brand. Their name and logo are immensely popular in the sports industry as well as the general fashion industry. The logo was created in 1990 by Peter Moore. They wanted something that represents the challenges athletes face so they went with three stripes in the shape of a mountain.
The Amazon logo is very simple yet hides some cool details. Amazon was originally an online bookstore which was then converted into the biggest online store for everything. The current Amazon logo has a small arrow under it that starts under ‘A’ and points to ‘Z’ showing the vast inventory that the site keeps.
The Sony VAIO line has had tremendous success. Their logo is a good representation of old meets new. The ‘VA’ in the logo is designed to show the old analog waves of the previous generation and the ‘IO’ which looks like ‘1’ and ‘0’ is said to represent the new digital binary age.
The FedEx logo is one of the most legendary logos in the industry. When it was first unveiled people noticed the hidden arrow in the whitespace and hailed it as revolutionary for that time. Lindon Leader developed the award-winning logo in 1994 and kept it simple. The logo was meant to show speed and precision.
The four rings seen in the Audi logo represents the four previously independent motor-vehicle manufacturers: Audi, DKW, Horch, and Wanderer. Three of them were the roots of the Audi company brand. In 1932 Horch, DKW, and Wanderer became one with Audi which is now represented by the four interlinked rings.