The Backstories Behind Famous Brand Logos That You Did Not Know About
The original name for Toyota was Toyoda which was the family name of the founder. It was changed in 1936. The logo is three ovals that are combined in a horizontally symmetrical configuration. The ovals represent the heart of the customer and company and if you look carefully you can make out each letter of the company’s name.
The Mercedes Benz logo was inspired by a postcard Gottlieb Daimler sent to his wife. Gottlieb Daimler was one of the founders of Daimler-Motoren-Gesellschaft (DMG) which was the company that owned the Mercedes brand. The postcard had a three-point start as a symbol of luck. When his sons Paul and Adolf Daimler took over in the 1900s they made that symbol their logo.
When IBM first started it was known as International Time Recording Company (ITR), in 1888. It took a few years before they rebranded themselves as International Business Machines Corporation. The logo that is widely recognized today was created by Paul Rand in 1972. It was created to show speed and dynamism which was done by the horizontal stripes.
The Nike logo is very simple yet instantly recognizable. Nike is from Greek mythology where it is the name of the Goddess of victory. The logo was designed from her wings, ‘Swoosh’. It is a symbol of immense power and motivation to the warriors. Being a sports brand this was a fitting logo.
The Nestle logo was designed in 1868 by Henri Nestle and it was based on his last name. This logo was designed to show the family-friendly nature of the brand and company. They wanted something that people could easily trust so they went with a nest and a family of birds.