The Backstories Behind Famous Brand Logos That You Did Not Know About
A logo is an important part of a brand’s image. It is what people associate the brand with. Coming up with a brand logo isn’t a simple task. There are multiple things that go into making a successful brand logo. Some brand logos were designed to pay respect to the founders while others were made to show the vision and direction of the brand. Here are the backstories of 15 incredibly famous brand logo designs.
When Google first started the logo was of the company’s original name ‘BackRub’ written in red font. It was rebranded to Google in 1998 with a simple logo of the name in multicolor. The logo went under a few more changes before settling on what we see today.
The BMW logo is very recognizable but most people do not know the meaning behind the logo. The logo is an homage to the aircraft engines the company was known for creating during the Second World War. The blue and white on the logo is to symbolize a propeller in motion.
Burt Baskin and Irv Robbins started selling ice cream somewhere between 1948 and 1949. But was in 1953 that the two began selling ice cream under the name Baskin-Robbins Ice Cream. Since their start, the number 31 has always been a part of their logo as it represents the 31 different flavors they provide.
The very first Apple logo was designed by Ron Wayne and depicted Sir Isaac Newton sitting under an apple tree. This was too complex so it was simplified to just a rainbow-colored Apple-designed by Rob Janoff. The reason for the iconic missing bite is so that people didn’t confuse the apple for a cherry.
The Picasa logo has many hidden details you never knew about. The symbol on the logo represents a camera shutter. The space in between the symbol represents the shape of a house. The word ‘Casa’ in Spanish means house while ‘Pi’ can be shorthand for Pixel Index. This is a home for all your photos.